This page has the facts, descriptions you can quote, the founders, and photos and logos you are welcome to use. If something is missing, email hello@squarebysquare.org and we will send it.
Download the press kitFact sheet
Today's numbers
Live from the map. These change daily, so please quote the figure shown on the day you publish.
How it works
The same five steps we publish on our website. Land title stays with the conservation partner at every step.
Land is identified by our conservation partner as priority habitat worth protecting.
The partner acquires and legally holds the land under their own title.
SquareBySquare funds the acquisition and ongoing stewardship through Square sales.
Each Square is linked to a GPS-defined square metre on our live map.
The conservation partner protects and manages the land over time.
Descriptions you can quote
Five lengths of the same description. Each is approved for articles, partner pages and event listings. Use the copy button and paste as is, or shorten.
SquareBySquare raises new funding for local conservation groups so they can buy and protect more rainforest.
SquareBySquare funds local conservation groups to buy and protect more rainforest. People protect GPS-mapped square metres, name them, get a certificate and see them on a live map, while local partners manage the land on the ground.
SquareBySquare raises new funding for local conservation groups so they can buy and protect more rainforest. Every purchase protects a Square: at least one GPS-mapped square metre of real rainforest. Protectors name their Square, receive a certificate and can find it on the live map, while local conservation partners hold and manage the land on the ground.
SquareBySquare raises new funding for local conservation groups so they can buy and protect more rainforest. Every purchase protects a Square, which is at least one GPS-mapped square metre of real rainforest. Protectors name their Square, receive a certificate and can find it on the live map.
Local conservation partners hold and manage the land, because they know the forest and its wildlife best. SquareBySquare provides the platform, mapping and certificates, and connects the project with people who might never have found it otherwise. The first project is at Djarawong, near Mission Beach in Queensland's Wet Tropics, with C4 (Community for Coastal and Cassowary Conservation).
SquareBySquare raises new funding for local conservation groups so they can buy and protect more rainforest. It started with a simple problem. Destroying nature is often more profitable than protecting it.
Local conservation organisations know the land, the wildlife and what it takes to look after both. SquareBySquare brings them funding from people who might never have found their work otherwise. Every purchase protects a Square, which is at least one GPS-mapped square metre of real rainforest inside a protected project area.
Protectors name their Square, receive a personalised certificate and can find it on a public live map alongside everyone else's. People protect Squares for themselves, as gifts, or through their business to mark milestones with clients and teams.
The conservation partner holds and manages the land, so stewardship stays with the people responsible for the landscape. SquareBySquare runs the platform, mapping, certificates and community. Funding from Squares goes towards buying land, caring for it, running the platform and reaching more protectors.
The first project is at Djarawong, near Mission Beach in Queensland's Wet Tropics, with C4 (Community for Coastal and Cassowary Conservation), a local group protecting cassowary habitat. Under the current agreement, the land is protected for at least 10 years.
A Square is a record of protection. The land stays with the conservation partner, and your Square helps keep it standing.
Most people care about nature but do not know what to do beyond donating or sharing a post. SquareBySquare gives people a named, mapped connection to a real place.
Tree planting can be valuable, but it cannot replace ancient rainforest that already exists. SquareBySquare focuses on protecting existing habitat before it is lost.
Local conservation organisations understand the land, wildlife and stewardship needs. SquareBySquare helps them reach people who may never have found the project otherwise.
A live map, named Squares and personal certificates make conservation feel tangible without turning land into a speculative asset.
Squares can be given as gifts, connecting birthdays, weddings, company milestones and client gifts to real rainforest protection.
Emely co-founded SquareBySquare as a young woman in a field where conservation, ecommerce, mapping technology and behaviour change meet. She is happy to share her experience of building it.
Founders
Both founders give interviews, in person in Sydney or by video call. The bios below are approved for publication.
Henk founded SquareBySquare after becoming concerned that destroying nature is often more financially attractive than protecting it.
Before SquareBySquare, he built South Africa’s largest WiFi network and later worked in Australia’s startup sector across product, technology, partnerships and legal execution. He brings a systems-building approach to conservation: make the model understandable, make the proof visible, and make it easier for people to participate.
Emely grew up near a protected biotope in Germany and studied at WHU, where she explored how business can be used to support environmental protection.
Before SquareBySquare, she helped build and grow startups, including one that reached €1.5 million in annual revenue. At SquareBySquare, she works hands-on across customer understanding, growth, marketing, product and community.
Awards and recognition
Finalist badges and award logos are available on request.
Pitch finalist
One of 11 startups chosen from 150 applications.
SquareBySquare
Shortlisted
Tech for Good category.
SquareBySquare
Finalist
Technology Industry Award and Queensland Area Award. Decided by public vote in January 2027.
Emely Junker
Finalist
Woman SDG Leader of the Year (Youth), from more than 1,300 applications.
Emely Junker
Finalist
Start-Up Award.
Emely Junker
Finalist
Rising Star of the Year.
Emely Junker
Finalist
The GSD Award, from more than 260 nominations.
Emely Junker
Nominee
WomenTech Network.
Emely Junker
Getting the wording right
The most common mistake in coverage is to describe a Square as buying land or offsetting carbon. Both are wrong, and we would rather you check with us than correct it later.
SquareBySquare is one word with three capitals. Square takes a capital S when it means the product. People who protect a Square are protectors. On certificates they are named as the Squareholder.
Logos
Use the logo as supplied, with clear space around it, on a background with enough contrast. All four files are in the logo pack.
For forest green, dark photography and other dark backgrounds. PNG, 395 × 143.
Download
With a white box behind it, for busy or photographic backgrounds. PNG, 1200 × 628.
Download
Colours and type
Click a swatch to copy its hex code. The brand board has the same values in one image.
Cooper
Protect a square metre of rainforest
Headings and call-outs. Cooper is a licensed typeface and is not included in the downloads.
Nunito
Your Square is at Djarawong, near Mission Beach.
Body text, community copy and social posts. Free from Google Fonts.
Montserrat
Protection period: 10 years minimum
Reports, FAQs and data. Free from Google Fonts.
Photos
Free to use for editorial coverage and approved partner materials. Please keep the credit where one is given. Click any image to enlarge, or take them all in the photo pack.
The product
A Square starts at one square metre. The larger sizes are several square metres side by side, drawn here on drone photographs of Djarawong. Click any image to enlarge.
Press kit
Need a different format or a higher resolution? Email us and we will send it. The images are bundled too: logo pack, photo pack and brand board.
Questions we get asked
Protectors get something back for their money: a named Square, a certificate and a place on the live map. That makes it a purchase. We also want to build a model where protecting nature funds itself. Income from Squares pays for buying land, caring for it and running the platform, so protection can grow from its own sales. SquareBySquare is a social enterprise, and the land is held by C4, a registered Australian not-for-profit.
A protector holds a documented unit of protection linked to one GPS-defined square metre. Land title stays with the conservation partner.
Yes. Businesses protect Squares for clients, employees, events and milestones. Public claims should follow the wording guidance above.
Yes, for editorial coverage and approved partner materials, used as shown on this page. For campaigns or large co-branded materials, please contact us first.
The transparency page explains the model, the agreements and the money. The live map shows every Square.
Press contact
Emely and Henk answer press email themselves. Write to hello@squarebysquare.org with your publication, your deadline and what you are working on, and we will come back to you with answers, an interview time or the files you need.
Email hello@squarebysquare.org