ABOUT US
We are Square by Square
We are entrepreneurs who believe protecting rainforest should be as accessible as buying a coffee. Together, we built Square by Square to make conservation real, personal, and lasting.
Henk built South Africa’s largest WiFi network before moving into Australia’s startup world, where he invested in and scaled ventures alongside companies like Salesforce, Qantas, and Atlassian.
Over time, he grew frustrated that destroying nature remains more profitable than protecting it, and that tree planting alone won’t solve the crisis. Convinced that we must safeguard the rainforest we still have, he founded Square by Square to make conservation simple, tangible, and lasting.
Emely scaled a startup to $1M ARR while studying full-time at WHU, one of Europe’s leading business schools. But beyond the numbers, her energy is in bringing creativity and connection into everything she does:
from guiding improvisation workshops to photography, meditation, and Pilates.
Growing up with an eco-conscious mindset, she is driven by a deep passion to help others feel grounded in themselves and connected to nature.