We exist to protect the rainforest and inspire meaningful environmental action.
Protect a SquareWe are entrepreneurs who believe protecting rainforest should be as accessible as buying a coffee. Together, we built Square by Square to make conservation real, personal, and lasting.
Henk built South Africa's largest WiFi network before moving into Australia's startup world, where he invested in and scaled ventures alongside companies like Salesforce, Qantas, and Atlassian.
Over time, he grew frustrated that destroying nature remains more profitable than protecting it, and that tree planting alone won't solve the crisis. Convinced that we must safeguard the rainforest we still have, he founded Square by Square to make conservation simple, tangible, and lasting.
Emely scaled a startup to $1M ARR while studying full-time at WHU, one of Europe's leading business schools. But beyond the numbers, her energy is in bringing creativity and connection into everything she does: from guiding improvisation workshops to photography, meditation, and Pilates.
Growing up with an eco-conscious mindset, she is driven by a deep passion to help others feel grounded in themselves and connected to nature.
Every minute, the world loses an area of rainforest larger than a football field. Our mission is to turn that around, one Square at a time!
Every Square you buy is tied to a specific piece of rainforest. Your support ensures our conservation partner safeguards it for the next 10 years.
Square by Square is for eco-conscious individuals and businesses who want to make a tangible impact on the environment.
Ready to protect rainforest today? Your Square is waiting. Just click below to start making a measurable impact.
We work with conservation organisations to map real land into Squares on a live map, so people can protect a specific place and fund long-term stewardship.
