Our story

  • What we're doing

    We identify at-risk land and then create tiny Squares that anyone can purchase, for the purpose of protecting it. With a team experienced in finance, technology and sustainability, we’re transforming how conservation is done.

  • Why we're doing it

    We believe that by empowering people to own a piece of the planet, we can collectively work towards its preservation and appreciate its value — both ecological and economic.

  • Who it's for

    SquareBySquare is for eco-conscious individuals and businesses who want to make a tangible impact on the environment.

  • Who's behind it

    SquareBySquare was founded by Henk Kleynhans, is a seasoned leader with a robust track record of success across startups and corporates, including Qantas, Atlassian and Salesforce.

Buy Squares

Meet the Founder

Henk Kleynhans

"I am passionate about wildlife & nature conservation but I felt increasingly frustrated with how little is being done to protect our environment.

Australia is no. 6 globally when it comes to deforestation and no. 1 for mammal extinction.

The best way to protect our wildlife habitats against deforestation is simply to buy it!

I started SquareBySquare to make it affordable and accessible for anyone to own their own tiny nature reserve."