Join our mission
Own a Square,
become a Protector!
For just $50 you can protect rainforest in Australia.
It is safeguarded by experts for over 10 years to preserve rare wildlife and plants.
Now Trending
Rainforests are being destroyed right now
Queensland is Australia's deforestation hotspot (The Guardian).
Habitats are being destroyed for endangered species and massive carbon stores released.
Planting trees isn't enough.
We must protect what is left before it is gone.
Get your Square and Name it.
Make your rainforest square truly yours and connect personally to a living piece of rainforest.
You will receive a certificate about your unique Square
Own the positive Impact
You protect habitat for endangered species e.g. Cassowary
Each Square produces fresh, clean water every day
It captures CO₂ and protects our climate
What if you could stop
deforestation before it's too late?
How it works
Step 1: Secure rainforest and link it to Squares
We secure threatened rainforest with trusted partners. The land is divided into Squares, each connected to a real piece of rainforest you can own.
Step 2: Your Square funds expert protection
When you buy a Square, you support our trusted partner C4 in protecting and restoring the land. This ensures it stays safe for 10 years.
Step 3: Growing Square by Square
Surplus is reinvested to secure more rainforest, so every Square you buy helps grow a lasting network of protected land.
Protect your Square
Janaya
I instantly loved what you do. It is such a hands-on approach that empowers me and hopefully many more.
Jeroen
A great way to help the planet and potentially to store economic value in one of the most valuable assets: land.
Helen
A fantastic opportunity for everyone to own and protect our land. Square by Square is set to make a real difference!
Sherrie
I so love Square by Square! I've already gifted my first square and would love to have more myself.
ABOUT US
We are Square by Square
We are entrepreneurs who believe protecting rainforest should be as accessible as buying a coffee. Together, we built Square by Square to make conservation real, personal, and lasting.
Henk built South Africa’s largest WiFi network before moving into Australia’s startup world, where he invested in and scaled ventures alongside companies like Salesforce, Qantas, and Atlassian.
Over time, he grew frustrated that destroying nature remains more profitable than protecting it, and that tree planting alone won’t solve the crisis. Convinced that we must safeguard the rainforest we still have, he founded Square by Square to make conservation simple, tangible, and lasting.
Emely scaled a startup to $1M ARR while studying full-time at WHU, one of Europe’s leading business schools. But beyond the numbers, her energy is in bringing creativity and connection into everything she does:
from guiding improvisation workshops to photography, meditation, and Pilates.
Growing up with an eco-conscious mindset, she is driven by a deep passion to help others feel grounded in themselves and connected to nature.
Frequently asked questions
Square by Square secures at-risk rainforest land in Australia, taking it off the market so it can never be cut down, cleared, or developed.
Once secured, the land is protected and restored by experienced conservation partners, and every Square sold funds the purchase of more rainforest to save.
Because protecting rainforest should be as simple as buying coffee. With Square by Square you know exactly which piece of rainforest you’re safeguarding, how long it is protected, and the impact it creates.
Buying a Square lets you protect a real piece of rainforest and be part of the solution to stop deforestation. It’s a tangible way to act on your values, support biodiversity, and fight climate change.
You can see your Square(s) on the map, share it with others, and be part of our growing community.
Buying Squares helps your company show real commitment to sustainability. Each Square demonstrates transparent, measurable impact from biodiversity protection to climate action.
It’s a way to strengthen your ESG strategy, engage employees and customers, and build brand value through visible impact, while protecting one of the world’s most threatened ecosystems.
The Squares are linked to the Wet Tropics Rainforest in Djarawong, Mission Beach, QLD, Australia. This is one of the most biodiverse regions on Earth and home to endangered species like the Southern Cassowary.
In 2022–23, Queensland cleared 332,000 hectares of forest and woodland, putting severe pressure on these ecosystems (The Guardian). Protecting this land is vital and every Square you own makes a real difference!
Our nonprofit partner C4 (Community for Coastal and Cassowary Conservation), with over 30 years of experience in rainforest conservation, protects and restores the land. They work on the ground in Queensland to ensure your Square is cared for during the full 10 years.
The registered owner of Queensland Lot 1RP807619 (Djarawong) is C4, a registered Australian not-for-profit (ABN: 68 561 840 431).
Your Square is a nature-based asset, uniquely linked to a real piece of rainforest. You own the nature positive impact it generates per year: storing carbon, producing freshwater, and sustaining biodiversity.
Unlike financial assets, a nature-based asset grows in relevance over time as it safeguards ecosystems, strengthens climate resilience, and creates measurable impact for the planet and future generations!
You’ll receive the confirmation of your Square and a unique Square ID.
A personalized Squareholder certificate makes your impact official.
You can give your Square a name and see its location on Google Maps.
Regular updates show the ongoing impact of your Square for climate and biodiversity.
And best of all: you can share your contribution and inspire others to join.
Some areas may be accessible for guided visits through our conservation partner, while others are kept undisturbed to protect wildlife. We can provide information on how to arrange a visit if possible, please contact us.